The Wear the Damn Shorts movement started as a rallying cry in the UK, igniting a wave of body confidence and self-acceptance among women. It’s simple yet powerful: wear the shorts, regardless of size, shape, or the inner critic telling you otherwise. It’s about embracing the skin you're in, rejecting outdated beauty standards, and feeling strong in your own body.

We believe this movement deserves a place in the southern hemisphere, because every woman should feel unstoppable in whatever she chooses to wear.

The Message Behind the Movement

For too long, societal norms have dictated what we "should" and "shouldn't" wear based on unrealistic beauty standards. The Wear the Damn Shorts movement challenges this, encouraging women to step outside in their running shorts, biker shorts, or any activewear that makes them feel good—without second-guessing themselves.

This isn’t just about fashion; it’s about freedom. It’s about normalizing all bodies in activewear, celebrating strength over size, and shifting the conversation from self-doubt to self-love.

Kiwis & Aussies, It’s Time to Own It

Here in the Southern Hemisphere, where summer heatwaves and an outdoor lifestyle make shorts a staple, this message matters more than ever. Yet, many women hesitate, covering up in leggings even on the hottest days, battling insecurities instead of enjoying the freedom they deserve.

We want to change that.

At Sweaty Betty, we’re not just bringing premium activewear to Aotearoa and Australia, we’re bringing a mindset shift. We’re here to empower you to wear the damn shorts and own your confidence. Whether you're smashing a HIIT class, chasing waves, or just grabbing a smoothie, you should feel empowered in your own skin.

Because when we wear the damn shorts, we don’t just move better, we move forward.